How to Get Buyers to Notice Your Property

We are now living in the information age. High technology and readily available internet access have revolutionized the real estate industry. A successful marketing strategy for selling a home must address the realities and opportunities the digital era provides to achieve maximum exposure.

When I list a property for sale, the first order of business is to get information on the new listing to as many people as quickly as possible. It is the only way to stay ahead of the competition. Generating early interest involves taking all the necessary steps, plus a few extra ones, to publicize and highlight the property. Realtors who invoke chatter and interest right out of the starting gate are more likely to broker a sale for full asking price on behalf of their clients.

Nowadays, it all begins with a comprehensive and effective online presence in the local MLS and all other real estate websites that are popular in your region. The vast majority of buyers will have looked at hundreds of homes online before they even visit a real estate agent. Professional quality digital photos are a must. Listings without photos will be passed over by many potential buyers. The photos should cover both the interior and exterior of the home while showcasing its finest features. Together with your Realtor, decide early on in the process what those features are. Then, proceed to highlight them in all presentations. Help buyers to see exactly what it is that makes your property stand out from the others.

Open houses are still an important and effective marketing tool. I try to avoid the generic sign and balloon at the end of the street and, instead, aim to personalize every open house I host by sending invitations to neighboring homeowners and possible buyers. This helps spread the word and get people to talk about the new listing. I also like to conduct Realtor’s open houses, especially if the property is not selling as quickly as everyone would like. There is a buyer out there for every property and the Realtor’s open house gives other agents an up close and personal view of the property.  The feedback I receive from other professionals in the market is invaluable. They may very well have the perfect buyer for your home.

In the cyber era, it is essential that real estate agents and sellers avail themselves of the digital tools that carry information to the greatest number of potential buyers. That information then needs to be presented in a manner that distinguishes the home from others in the same locale and price range. Give buyers a reason to want to see more and they will come!